This manufacturer of moldmaking software was introducing a new product at a number of trade shows -- a Computer-Aided Manufacturing solution that anticipated the user's needs. Gray Rambusch named the product "Intelligent NC" and helped to get this product off to a rousing, memorable start with a boxed invitation/gift, signage that featured the tagline, "Put On Your Thinking CAM," jelly bean giveaways, shirts, baseball caps, and more.
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