Gray Rambusch's trade show creative can utilize all available communications avenues to reinforce or change an image, deliver a strategic message, and dominate a show. Aurora Systems was introducing a new feature of their FastCall CTI middleware solution -- "Screen Pops." Gray Rambusch helped to promote this new feature by creating an umbrella theme ("The Pop Standard") and delivering this theme and important selling points via a boxed invitation/gift, a popcorn giveaway, stickers, signage, contests, CD packaging-shaped data sheets, shirts and more.
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