Harmonic Drive Technologies
By focusing on product benefits, these ads differentiate Harmonic Drive from its competition and do so in a way that gets noticed, read and remembered. The product in the giraffe ad provides remarkable power despite its small size. The ChamberLink product in the scuba diver ad delivers rotary motion into a vacuum chamber and is leak-free -- but requires no shaft seals. Each of these ads received awards for being the "most read" ads in their publications.